Before Working Together
Before working together, Dr. Chettipally and his team had been investing in e-mail campaigns, networking, and conferences but had not invested in any paid online advertising or video strategies. As a company, they were not profitable and needed to increase their membership by $30,000+ in revenue to surpass their breakeven point.
Working together, our team produced, edit, and released a series of videos to use in paid online advertisements - predominantly on Linkedin. We experimented with different headlines, ad creatives, and landing pages with a masterclass funnel (see here: https://masterclass.ewebinar.com/webinar/is-patient-care-the-only-way-to-use-your-medical-degree-think-again-8497). We ran in-feed video advertisements starting with a budget of $500/month. Conversions were initially measured as masterclass sign ups but were eventually measured in converting viewers into paid memberships.
After Working Together
As of February 2023, we are currently optimizing the advertising campaigns and hope to help InnovatorMD become profitable by the end of 2023.